Diabetes is a group of metabolic diseases where a person has high blood sugar, either because the body doesn’t produce enough insulin, or because cells don’t respond to the insulin that is produced. High blood sugar produces the classic symptoms of polyuria (frequent urination), polydipsia (increased thirst) and polyphagia (increased hunger). There are three main [...]
Google reported third-quarter earnings that easily beat estimates, and announced that its three-month-old Google+ social network now has 40 million users. That’s a 300% increase over the 10 million users they had during last quarters ‘trial phase.’ The social service, while experiencing positive growth, is hampered by confusion by users and questions as to whether [...]
by Strategic Marketing and Reputation Adviser Davia Temin “It is the Wild West out there in the world of corporate social media… Every organization knows it should be doing something, but is not sure what,” says strategic marketing, reputation, and crisis adviser Davia Temin. “Mistakes made in the immediacy of social media can ruin the brand capital [...]
Hot on the heels of Facebook Places, Foursquare and Groupon Now, telecoms giant O2 has launched its own location-based cloud voucher scheme in the UK. For O2 customers only, the new service – ‘ Priority Moments ’ – is backed by a £6 million campaign and offers deals from 30 major high street brands, covering 3,500 locations around the country. According to O2, users could save up to £105 if they take advantage of every tailored offer that pings up in their inbox. Indeed, compared to other deals doing the rounds, O2’s seem pretty generous: half-price cinema tickets compared to just 40 per cent off at Vouchercloud , or £10 for two mains at Zizzi with a free glass of fizz, compared to £12 for food only elsewhere. Everyone loves a good deal, so it’s not surprising that the free app (for iPhone and Android) has shot straight to the top of the download charts – even before its official launch tomorrow (26 July). However, considering Priority Moments’ £6 million launch budget, O2 has made some pretty rookie marketing errors with it so far. Last week, for example, O2 staff were found to be hijacking the Priority Moments iPhone app reviews (known as ‘astroturfing’), boosting its average customer rating up to five stars. No doubt O2 are not the only brand to have engaged in this practice before (although only a few cases are ever reported ), but the employees involved would have done well to at least try to cover their tracks. Take this review from ‘Stu_4_U’: “Brilliant! VIP. [sic] Access at Gatwick Airport, free food, free drink (as much as I can…) Wow! O2 you are my hero Thanks.” Alas, ‘Stu_4_U’ is also the Twitter handle for Stuart Maciever, O2’s consumer Customer Lifecycle, Revenue and Communications lead. Nice one, Stu. Unperturbed, O2 then set about promoting Priority Moments through Twitter. O2 asked its followers to create some noise about the new service, and once it was loud enough, O2 would reveal a phone number. The first person to ring that number would win a new phone. O2 got as far as revealing nine digits of the phone number and then only gave away the full number in replies to other Twitter users, meaning that nearly every other follower wouldn’t have seen it and had no chance of winning. Charmingly, anyone complaining about this was told it must have been a problem at their end . The ‘glitch’ was rectified for subsequent giveaways, but not before some wry-minded followers piggybacked #O2PriorityMoments for their own purposes. But despite the sloppy start, the service is proving popular, as evidenced by the prime spot in the download chart. Indeed, they must be doing something right, as MyVoucherCodes.co.uk Chairman, Mark Pearson, seems to have gotten a bit sulky over it all. “It is a shame that it lacks volumes in terms of actual vouchers, has a far smaller number of shops and retailers than others in this area such as the market leading MyVoucherCodesApp,” he lamented. “And worst of all, is only open to O2 customers.” Ouch!
Computerworld Google+ Tips: Where to Begin and How to Share Content Quickly While Mobile Huffington Post After a few weeks, 20000000 people have signed up to be a part of Google's next social networking experiment. I say experiment because Google Wave, a service that's now a part of Google+, was supposed to be the next big social network. … Facebook Releases 'Facebook for Business' International Business Times Ask My Millennial: Businesses waiting on Google+ The Grand Rapids Press – MLive.com Is Google+ the endgame for Android? FierceWireless TG Daily
Twitter announced Thursday that it would up its advertising game by rolling out promoted tweets from specific brands over the next couple of weeks. For now, you’ll have to follow those brands to see the promoted tweets in question, but we suspect this is just the beginning of a lot of incremental tweaks to a potentially profitable product. Here’s what we want to know, and what Twitter itself is likely a little nervous about. The first time you see a promoted tweet in your timeline, no matter what the reason, how will you react? Will you slam your laptop shut in frustration, or will the fact that promoted tweets are easily distinguishable from the rest of your timeline — and that you can dismiss them with a single click — win you over? Take our poll, then tell us all about it in the comments. Will Promoted Tweets in Your Timeline Make You Use Twitter Less?