Fraud Prevention is Big Business in Affiliate Marketing
It’s 2 am in the basement of a suburban house in Illinois.
He’s only 22 years old, dropped out of college, but he’s making almost $12,000 a month in affiliate marketing, working late night hours while his parents are asleep. The problem is that he’s not making the money legit—he’s sitting on his computer filling out forms online, getting paid for each form filled out.
Using technology that can be downloaded from the internet, he can easily fool affiliate programs and networks into paying him money for what seems like legitimate business leads. In response to this kid and thousands like him, businesses are popping up in affiliate marketing to prevent this type of fraud.
“Fraudsters are taking recycled lead data from one campaign and recycling the same user information by manually form-filling it to 5-10 similar campaigns,” says David Sendroff, the CEO of CPA Detective, a firm that provides affiliate fraud detection for performance based and affiliate advertisers.
He explains that the fraudsters “leverage widely available tools, such as Firefox plug-ins that allow fraudsters to remain anonymous by manipulating their headers and the true location of the visitor.”
Learn more here >>
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Category: Affiliate Marketing
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